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Selling the #SubmissiveWife: How White Tradwife Influencers Commodify Traditional Femininity

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Psychology of Women Quarterly

Published online on

Abstract

Psychology of Women Quarterly, Ahead of Print.
This study aimed to understand the contradictions of how tradwife social media influencers use content creation as a means for justifying a status quo based on gender prescriptions rooted in the past, while gaining financial benefits for themselves and ...