“Me.No.Pause.”: Anxieties and fantasies of aging and femininity in contemporary menopause advertising
Feminism & Psychology: An International Journal
Published online on November 18, 2025
Abstract
Feminism & Psychology, Ahead of Print.
Amidst heightened cultural visibility of menopause and a burgeoning market of menopause-related products in the United Kingdom and the United States, this article examines how menopause is constructed in contemporary advertising. Informed by a ...
Amidst heightened cultural visibility of menopause and a burgeoning market of menopause-related products in the United Kingdom and the United States, this article examines how menopause is constructed in contemporary advertising. Informed by a ...