Reducing Light Use With Gain-and Loss-Framed Prompts: Field Experiments
Published online on April 16, 2026
Abstract
Environment and Behavior, Volume 58, Issue 5, Page 714-750, June 2026.
Previous studies have tested various light-switching appeals, except for messages that explicitly focused on the energy gains or losses accompanying manual light control. To fill this research gap, we tested the effectiveness of prompts with different ...
Previous studies have tested various light-switching appeals, except for messages that explicitly focused on the energy gains or losses accompanying manual light control. To fill this research gap, we tested the effectiveness of prompts with different ...