Social Media Influencers’ Credibility and Purchase Intention: The Moderating Role of Green Consumption Values
Published online on March 15, 2024
Abstract
American Behavioral Scientist, Volume 70, Issue 5, Page 620-634, May 2026.
Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this research is to examine the effect of the credibility ...
Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this research is to examine the effect of the credibility ...