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Consumer Trust and Online Purchase Intention for Sustainable Products

American Behavioral Scientist

Published online on

Abstract

American Behavioral Scientist, Volume 70, Issue 5, Page 706-724, May 2026.
With the global market for eco-friendly products expected to reach $2.4 trillion by 2025, the sustainable products industry is poised to play a significant role in the transition to a more sustainable future. Similarly, the industry of sustainable ...