The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction
Published online on June 16, 2025
Abstract
American Behavioral Scientist, Ahead of Print.
Social media influencers (SMIs) have become influential communicators of political and socially relevant content, especially among younger audiences increasingly disengaged from traditional news. While originally focused on commercial marketing, many SMIs ...
Social media influencers (SMIs) have become influential communicators of political and socially relevant content, especially among younger audiences increasingly disengaged from traditional news. While originally focused on commercial marketing, many SMIs ...