Perimeter-Based Advertising and Fan Characteristics in the NHL and MLB
Published online on August 28, 2025
Abstract
American Behavioral Scientist, Ahead of Print.
This study analyzes corporate perimeter advertisements (ads displayed around the field of play) in the National Hockey League (NHL) and Major League Baseball (MLB) to determine if the fans of these leagues are presented with similar or differing ads. ...
This study analyzes corporate perimeter advertisements (ads displayed around the field of play) in the National Hockey League (NHL) and Major League Baseball (MLB) to determine if the fans of these leagues are presented with similar or differing ads. ...