What’s in a Name (Image, and Likeness)?
Published online on September 28, 2025
Abstract
American Behavioral Scientist, Ahead of Print.
The National Collegiate Athletic Association authorized Name, Image, and Likeness (NIL) beginning July 2021 allowing collegiate athletes to monetize their brand. The main channel athletes can monetize their brand is through social media as they do not ...
The National Collegiate Athletic Association authorized Name, Image, and Likeness (NIL) beginning July 2021 allowing collegiate athletes to monetize their brand. The main channel athletes can monetize their brand is through social media as they do not ...