Unveiling the Intersection of Individual Stardom and Team Loyalty in Social Network Reflections: The Case of Soccer-Stars Ronaldo and Messi
Published online on June 20, 2024
Abstract
American Behavioral Scientist, Ahead of Print.
This study investigates sport fandom’s major dimensions: star attraction and team identification, analyzing transfers of soccer players Ronaldo and Messi. Data from teams’ official social media (Instagram, Facebook, and Twitter/X) using scripts inform our ...
This study investigates sport fandom’s major dimensions: star attraction and team identification, analyzing transfers of soccer players Ronaldo and Messi. Data from teams’ official social media (Instagram, Facebook, and Twitter/X) using scripts inform our ...