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Big Shots: A Social Media Campaign to Honor Local Heroes who Promote COVID-19 Vaccine Literacy and Increase Vaccine Acceptance

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American Behavioral Scientist

Published online on

Abstract

American Behavioral Scientist, Ahead of Print.
Big Shots is a graduate student-developed social media campaign that aims to promote COVID-19 vaccine literacy and build vaccine confidence through the power of storytelling. Here we describe the development of the partnerships underlying the campaign and ...