Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis
Published online on May 21, 2021
Abstract
American Behavioral Scientist, Ahead of Print.
The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the mediation effect of the country of residence. Data ...
The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the mediation effect of the country of residence. Data ...