Health Messaging During a Pandemic: How Information Type and Individual Factors Influence Responses to COVID-19 Messages
Published online on November 01, 2022
Abstract
American Behavioral Scientist, Ahead of Print.
Traditional approaches to public health messaging suggest successful COVID-19 messages should communicate about the health threat and present effective protective behaviors. However, as the pandemic continues, how individual factors affect audience ...
Traditional approaches to public health messaging suggest successful COVID-19 messages should communicate about the health threat and present effective protective behaviors. However, as the pandemic continues, how individual factors affect audience ...