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In the Mode. . .Text-to-Web Survey Data Collection: An Exploratory Study in Preelection Polling of the U.S. Presidential Election

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American Behavioral Scientist

Published online on

Abstract

American Behavioral Scientist, Ahead of Print.
As our society rapidly employs new forms of communication, new modes of data collection are challenging the best practices developed over years of polling. Preelection polling must simultaneously evolve, as new modes have emerged in the past few decades, ...