Appearing Authentic: How Dress Formality Influences Perceived Authenticity in Investment Evaluations
Published online on October 18, 2025
Abstract
Journal of Management, Ahead of Print.
This article explores the important but understudied topic of authenticity in investment evaluations. Building on research in authenticity and signaling theory, we theorize how visual first impressions, such as clothing, can generate perceptions of ...
This article explores the important but understudied topic of authenticity in investment evaluations. Building on research in authenticity and signaling theory, we theorize how visual first impressions, such as clothing, can generate perceptions of ...