A Review of Market Categorization Research: An Evolutionary Framework Across Perspectives and Stages
Published online on July 31, 2025
Abstract
Journal of Management, Ahead of Print.
Market categorization—the process of grouping organizations perceived as sharing core attributes and serving similar demand profiles—has become a central topic in management research, offering a theoretically rich and interdisciplinary domain of study. ...
Market categorization—the process of grouping organizations perceived as sharing core attributes and serving similar demand profiles—has become a central topic in management research, offering a theoretically rich and interdisciplinary domain of study. ...