Hegemonic Masculinity in the Making: Gendered Representation and Interaction on the Chinese Short Video Platform
Published online on March 15, 2025
Abstract
Men and Masculinities, Volume 29, Issue 2, Page 193-214, June 2026.
Short videos have become prominent digital media consumption for Chinese social media users. This article examines the gender power relation between the male vlogger Tianshui’s man who advertises his products by showcasing his male body figure on Douyin (...
Short videos have become prominent digital media consumption for Chinese social media users. This article examines the gender power relation between the male vlogger Tianshui’s man who advertises his products by showcasing his male body figure on Douyin (...