“Real Men Do the Work!”: How Life Coaches Perform Masculinity in Online and Offline Settings
Published online on March 24, 2026
Abstract
Men and Masculinities, Ahead of Print.
Life coaches claim to offer men pathways to “authentic” masculinity through self-development. Despite their growing popularity, scholars have paid little attention to how these coaches negotiate and perform masculinity. In addressing this gap, we examine ...
Life coaches claim to offer men pathways to “authentic” masculinity through self-development. Despite their growing popularity, scholars have paid little attention to how these coaches negotiate and perform masculinity. In addressing this gap, we examine ...