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‘Facebook is a bit like a lost cause’: Reconsidering affordances and social movement actors

Media, Culture & Society

Published online on

Abstract

Media, Culture & Society, Volume 48, Issue 5, Page 1024-1041, July 2026.
As social movement actors (SMAs) campaign for the climate on social media, they face challenges in attaining visibility due to the algorithms and commercial business models that structure these platforms. I examine how NGOs and activists navigate these ...