Data Work for Beginners: Neoliberal Pedagogies and the Circulation of Platform Labor
Published online on April 23, 2026
Abstract
Journal of Sociology, Ahead of Print.
This article examines how YouTube creators act as neoliberal pedagogues in the circulation of data work platforms. Drawing on a qualitative examination of 43 videos, it investigates how these creators embed entrepreneurial logics and moral discourses into ...
This article examines how YouTube creators act as neoliberal pedagogues in the circulation of data work platforms. Drawing on a qualitative examination of 43 videos, it investigates how these creators embed entrepreneurial logics and moral discourses into ...