Top-down and bottom-up authenticity: The desires and exploitations of authentic consumption in English football
Published online on March 18, 2026
Abstract
Journal of Consumer Culture, Volume 26, Issue 3, Page 328-346, August 2026.
The need and desire for authenticity has become a central feature of modern life as people and cultures look to access ‘realness’ across a world in which much has become increasingly commodified, virtual and/or un-real. The field of professional sport is ...
The need and desire for authenticity has become a central feature of modern life as people and cultures look to access ‘realness’ across a world in which much has become increasingly commodified, virtual and/or un-real. The field of professional sport is ...