Digital neo-tribal formations and identity construction among Generation Z: A cyber-ethnographic analysis of China’s cotton dolls circle subculture
Published online on March 21, 2026
Abstract
Journal of Consumer Culture, Volume 26, Issue 3, Page 308-327, August 2026.
This study examines consumption behaviours and identity construction processes of Generation Z within China’s Cotton Dolls Circle through neo-tribal theory enriched by feminist cultural theory, critical platform studies and political economy perspectives. ...
This study examines consumption behaviours and identity construction processes of Generation Z within China’s Cotton Dolls Circle through neo-tribal theory enriched by feminist cultural theory, critical platform studies and political economy perspectives. ...