“Girls, c’mon! Leave the saving of the world to the men? I don’t think so”: College athlete branding and feminist expressions on TikTok
International Review for the Sociology of Sport
Published online on July 03, 2025
Abstract
International Review for the Sociology of Sport, Volume 61, Issue 3, Page 733-754, May 2026.
This paper examines the TikTok feminist self-representation of Olivia Dunne, a prominent US collegiate gymnast who found success on social media during the first year of the National Collegiate Athletic Association (NCAA)'s new “name, image and likeness” ...
This paper examines the TikTok feminist self-representation of Olivia Dunne, a prominent US collegiate gymnast who found success on social media during the first year of the National Collegiate Athletic Association (NCAA)'s new “name, image and likeness” ...