Self-Brand or Be Branded Out: The Convergence of Mainstream and Independent Music Talent Scouting Under Platform Capitalism
Published online on April 12, 2025
Abstract
Cultural Sociology, Ahead of Print.
While extensive scholarship has examined how platformisation has transformed music distribution and consumption, relatively little attention has been paid to its impact on talent discovery and artist development processes. This study investigates how the ...
While extensive scholarship has examined how platformisation has transformed music distribution and consumption, relatively little attention has been paid to its impact on talent discovery and artist development processes. This study investigates how the ...