["Journal of Applied Philosophy, Volume 43, Issue 2, Page 491-506, May 2026. ", "\nABSTRACT\nSemiotic objections to markets hold that buying and selling certain things – for example, sex, body parts, votes, surrogacy services – expresses that those things are fungible with money, which has only profane value. This article offers a more fundamental challenge to semiotic critiques of markets. We will argue that market exchanges do not have the univocal negative social meaning that friends and foes of markets claim they have. Instead, we argue that money also has a positive public or social meaning because it is a mechanism to achieve a profound value, namely, positive liberty.\n"]