["Journal of Applied Econometrics, EarlyView. ", "\nABSTRACT\nWe propose a simple approach to treatment effect estimation in panel data that is valid when the number of time periods is small and the parallel trends condition is violated due to the presence of interactive fixed effects. The procedure allows the covariates to be affected by treatment and enables separation of the part of the estimated treatment effect that is due to the covariates from the part that is not. The asymptotic properties of the new approach are established, and their accuracy in small samples is investigated using Monte Carlo simulations. The procedure is illustrated using as an example the effect of increased trade competition on firm markups in China. We estimate that about half of the impact of China's entrance into the WTO on markup dispersion came from the changes in industry‐level productivity.\n"]