["The Journal of Industrial Economics, Volume 74, Issue 1, Page 34-47, March 2026. ", "\nABSTRACT\nI develop a theoretical model showing that an entrepreneur prefers to create a decentralized digital platform with a crypto‐token as its internal currency (rather than a traditional platform) when the total surplus from trade is low relative to the dollar value of transactions. I then study inefficiencies in the development of such platforms. When external funding is not required, effort may be above or below its efficient level. When external funding is required, multiple Pareto‐ranked equilibria arise: in each, with strictly positive probability, the entrepreneur liquidates his tokens and halts development.\n"]