Meeting Students Where They Are: A Field Experiment of Classroom Interventions for Voter Turnout Among College Students
Published online on April 11, 2026
Abstract
["Social Science Quarterly, Volume 107, Issue 3, May 2026. ", "\nABSTRACT\n\nObjective\nThe goal of this project is to test the effectiveness of various get‐out‐the‐vote (GOTV) strategies on college students’ propensity to vote in state and local elections.\n\n\nMethods\nWe conduct a field experiment testing different types of GOTV activities at a large public university during a low salience local election. Undergraduate classes were randomly assigned to receive a short peer‐led voting presentation, emails with voting information, or no contact.\n\n\nResults\nWe verified voting using the state voter file and found that students who received an in‐person presentation were 11 percentage points more likely to vote than those who received no voting encouragement from the study. We did not observe a statistically significant effect from email encouragement.\n\n\nConclusion\nOur findings are consistent with prior literature on voter mobilization and suggest that low cost GOTV efforts, such as email campaigns, are not likely to be effective at driving student turnout.\n\n"]