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--- - |2 Summary Two dominant perspectives of job crafting—the original theory from Wrzesniewski and Dutton () and the job demands resources perspective from Tims, Bakker, and Derks ()—remain separate in research. To synthesize these perspectives, we propose a three‐level hierarchical structure of job crafting, and we identify the aggregate/superordinate nature of each major job crafting construct. The first level of the structure is job crafting orientation, or approach versus avoidance crafting, which we argue is an essential yet often neglected distinction in the literature. We address the debate surrounding cognitive crafting and identify crafting form (behavioral versus cognitive crafting) as the next hierarchical level of constructs. Finally, we concur that job resources and job demands, or crafting content, capture different ways that individuals craft their jobs. Using this integrated hierarchical structure, we were able to review antecedents and outcomes from both perspectives. We show, for example, that approach crafting in its behavioral form is very similar to other proactive behaviors in the way it functions, suggesting a need for closer synthesis with the broader proactive literature, whereas avoidance crafting appears to be less proactive and often dysfunctional. On the basis of our review, we develop a road map for future research. - Journal of Organizational Behavior, EarlyView.

--- - |2 Summary Informal hierarchies are a common and important feature of many groups, yet we know little about the antecedent conditions that determine the strength of such hierarchies. Building on theory that has depicted hierarchy as a mechanism for reducing uncertainty and creating structure, we posit that informal hierarchies emerge most strongly in situations that are ambiguous, ill‐defined, and unstructured. Three independent studies confirm this notion, demonstrating that groups develop particularly strong informal hierarchies in situations characterized by both a lack of strong formal leadership and high task complexity. These findings support the theoretical notion that formal and informal hierarchies are closely related, but only under conditions of high task complexity in which the structuring functions of hierarchies are most crucial. - Journal of Organizational Behavior, EarlyView.

--- - |2 Abstract The purpose of this study is to investigate the relative impact, if any, of three main aspects of movie success (Simonton, 2009)—namely, reviewers’ ratings, opening box office, and Oscar nominations—as market cues that might influence consumers’ subsequent evaluative assessments. Based on public real‐world data, via path analysis on longitudinal observations for motion pictures released in two different years, Studies 1 and 2 test and compare the impacts of these key success criteria and their interactions. Measures of the relevant variables were gathered over time and statistically controlled for typical objective movie features available in the market at the beginning of any motion‐picture life cycle. Findings show that only reviewers’ ratings have an impact on consumers’ quality judgments, whereas opening box office and Oscar nominations have neither a main nor an interaction effect. Thus, they do not act as judgment devices. - Psychology & Marketing, EarlyView.

--- - |2 Abstract Previous research has found that consumers ascribe mental states to for‐profit companies that enable them to elicit anger more easily than sympathy. The current study applies these findings to demonstrate how this evaluative asymmetry in consumer perceptions favor different strategies for individuals and companies managing conflicts and crises. First, it is shown that the mental states consumers ascribe to for‐profit companies enable them to elicit anger and admiration more easily than sympathy. Second, due to their ability to elicit anger more easily than sympathy, it is found that in conflicts between for‐profit companies and individuals, companies are evaluated more favorably when they focus attention on which side perpetrated the most harm, while individuals are evaluated more favorably when they focus on which side was most victimized. Third, due to their ability to elicit admiration more easily than sympathy, it is found that for‐profit companies derive greater benefits than individuals do from proactively taking responsibility to resolve crises rather than deflecting responsibility through claims of victimhood. Discussion focuses on marketing applications for companies managing conflicts and crises. - Psychology & Marketing, EarlyView.

--- - |2- Abstract This paper examines how power affects consumers’ responses to corporate social responsibility (CSR) initiatives of luxury brands. The results of three studies show that high‐power individuals evaluated a luxury brand's CSR campaign more positively than low‐power individuals. High‐power individuals viewed CSR activities as being more fluent than low‐power individuals. This study further demonstrates that power influences consumers’ responses to nonluxury brand's CSR activities. Low‐power individuals, who are more receptive to warmth, evaluated nonluxury brand's CSR more favorably rather than high‐power individuals. - Psychology & Marketing, EarlyView.

--- - |2 Summary In this study, we investigate, through two study samples, whether relationships between social leader–member exchange (SLMX) and economic leader–member exchange (ELMX) relationships and outcomes differ depending on the followers' level of other orientation or the extent to which they are concerned for the welfare of others. We propose that followers with higher other orientation would respond less negatively to higher levels of ELMX and more positively to higher levels of SLMX because they are less likely to engage in behaviors based on rational and self‐interested calculations. In Study 1 (N = 200), we found that higher other orientation mitigated ELMX's negative relations with affective commitment and turnover intention. In Study 2 (N = 4,518), we both replicated the findings from Study 1 and also found that higher other orientation mitigated ELMX's negative relations with work effort. We also uncovered a weaker positive relationship between SLMX and organizational citizenship behavior for followers with higher other orientation. - Journal of Organizational Behavior, EarlyView.

--- - |2 Summary Overtime work has been blamed for the deterioration of employee satisfaction and productivity. However, the organization‐level implications of overtime work as a normative expectation remain unclear. In this study, such effects were analyzed through human capital theory and a causal attribution approach. Various organizational outcomes and boundary conditions were explored in explaining these implications. The analysis of time lagged data from 273 firms affirmed that a firm's overtime level was related negatively to employee satisfaction. However, it was positively related to the firm's productivity and curvilinearly (inverted U‐shaped) related to innovation. The effects of the firm's overtime level on firm productivity and innovation were also moderated by organizational trust. This study highlights the costs and benefits of overtime work as tools for utilizing human capital and reveals the critical contingency of organizational trust that enables firms to attenuate the costs of the overtime level and accentuate its potential benefits. - Journal of Organizational Behavior, EarlyView.

--- - - Psychology & Marketing, Volume 35, Issue 10, Page 711-714, October 2018.

--- - |2 Summary Building on the broaden‐and‐build theory and research on the negativity bias, this study examines how trait affectivity, as a stable predisposition predicting the pattern of emotional responding, shapes newcomers' perceptions of supervisor support and experience of organizational commitment. Using latent growth modeling and data collected at four points in time from newcomers (N = 158), we found the initial level of perceived supervisor support to mediate a negative relationship between negative affectivity and the level of commitment. Moreover, although newcomers experienced a general decrease in perceived supervisor support and a related decrease in commitment, those with high positive affectivity experienced a weaker decrease in perceived supervisor support, which led to a weaker decrease in commitment. Incidentally, positive affectivity was also positively related to the initial level of commitment. Two post hoc studies indicated that positive and negative affectivity exerted their effects controlling for state affect and replicated the relationship between change in perceived support and commitment. We discuss how these findings inform our understanding of trait affectivity's influence on newcomers' work attitudes. - Journal of Organizational Behavior, EarlyView.

--- - |2 No abstract is available for this article. - Journal of Organizational Behavior, Volume 39, Issue 8, October 2018.

--- - |2 Summary How and when does team member voice facilitate team innovation? Integrating research on member voice and a dialectic perspective of innovation, we advance a model in which team member promotive voice enhances team innovation through team knowledge utilization, whereas team member prohibitive voice enhances team innovation through team reflexivity in a nonlinear fashion. We further propose that the differential effects of team member promotive and prohibitive voice will be stronger at different stages (idea generation vs. idea implementation) of the innovation cycle. Survey data from 78 research and development project teams showed a positive indirect effect between team member promotive voice and team innovation through team knowledge utilization, although this relationship was also mediated through team reflexivity. Moreover, the indirect effect of team member promotive voice on team innovation via team knowledge utilization was stronger for teams in the idea generation stage of team innovation. Results also confirmed a nonlinear indirect relationship between team member prohibitive voice and team innovation via team reflexivity such that the positive effects of team member prohibitive voice tapered off at high levels. Contrary to our expectations, the effects of prohibitive voice held regardless of stage. Theoretical and practical implications are discussed. - Journal of Organizational Behavior, EarlyView.

--- - |2 Abstract In traditional cause‐related marketing (CRM) campaigns, companies support a cause by donating a portion of the proceeds from product sales (i.e., monetary giving). Recently, some companies have used the funds to buy something or just donate their own products for the beneficiaries (i.e., nonmonetary giving). We compare these two giving styles along with two moderators: product–cause fit and product type. Three experiments with various sampling methods (mall intercept data and online pool) and donation information (percentage of sales price, the amount of the product price, or one‐for‐one campaign) are conducted to enhance the robustness of the results. Study 1 shows that when the product and the cause fit well together, the nonmonetary giving strategy evokes a more positive consumer attitude and a stronger purchase intention than does the monetary giving strategy. When the product–cause fit is low, the opposite holds true. Studies 2 and 3 consider product type and product–cause fit simultaneously. When the product–cause fit is high, nonmonetary giving is more effective than monetary giving, regardless of the product type. On the other hand, when the product–cause fit is low, nonmonetary giving is more effective in promoting utilitarian products, but monetary giving is more effective in promoting hedonic products. In Study 3, consumer attributions regarding the company's motives for making the donation (i.e., inferred motives) is used to explain the underlying mechanism. - Psychology & Marketing, EarlyView.

--- - "\nAbstract\nThis study introduces film personas (e.g., Hermione Granger, Jack Sparrow, Bridget Jones) as effective brand endorsers. A three study, mixed‐method approach is used. Results show that a film persona (e.g., Legolas, from Lord of The Rings, vs. celebrity, \nOrlando Bloom) is a more (less) effective endorser (i.e., resulting in more positive attitudinal and behavioral judgments). Exploratory findings indicate that this may be due to film personas possessing a tight (vast) association set, which is more (less) easily transferred onto the endorsed brand. Results of this study also illustrate that endorsed brands are shielded from the negative effects of celebrity transgressions when they are featured as their film persona in an endorsement. This study has important implications for advertisers in the choice and execution of their advertisements featuring celebrities.\n" - Psychology & Marketing, EarlyView.

--- - |2 Abstract Retailers frequently use exaggerated price discount advertisements with a tensile price claim (TPC; e.g., “Save up to 70%”) to attract consumers because they expect that once consumers enter a store, they will purchase low‐ or medium‐discounted products. Drawing on the selective accessibility model, this study investigated the way in which an implausibly high maximum level of savings stated in a TPC influences consumers’ expected price discount (EPD) and perceptions of actual price discounts across different types of TPCs (i.e., TPC stating a maximum level and TPC stating a range of savings). This study also investigated two situations in which consumers have previous knowledge of a product’s price discount versus when they have less or no knowledge of the discount. For both conditions, a single‐anchor TPC (i.e., “Save up to Y%”) that stated an implausible maximum level of savings led to a higher EPD and lower perceptions of the deal (i.e., perceived savings, price fairness, and perceived value) with respect to the actual price discount than did a TPC with a plausible maximum level of savings. In contrast, when the TPC stated two anchors (i.e., “Save X–Y%”) and consumers had knowledge of the price discount, their EPDs assimilated only toward the plausible anchor (X), and ignored the implausibly high maximum price discount (Y), resulting in a lower EPD and higher perceptions of the deal of the actual price discounts than a TPC that stated a plausibly high maximum level of savings. In contrast, when consumers had no knowledge of the price discount, their EPDs only adjusted toward the more plausible anchor (X), regardless of whether they perceived the maximum anchor as plausible or implausible. Thus, there was no difference in consumers’ perceptions of “Save X–Y%” between implausibly and plausibly high Y%. - Psychology & Marketing, EarlyView.

--- - |2- Abstract This study aims to investigate the interactive effects of brand biography and brand transgression type on consumers’ forgiveness intention. Brand transgression is categorized as relational or nonrelational, with the former (compared to the latter) seriously undermining consumers’ high identification with underdog brands. Across four experimental studies in which transgression type is manipulated in three different ways, it is confirmed that when facing nonrelational transgressions, participants show greater forgiveness intention for underdog than for top‐dog brands. However, when facing relational transgressions, they do not show increased forgiveness intention for underdog brands compared to top‐dog brands. Moreover, perceived anger mediates the interaction effect between brand biography and brand transgression type on forgiveness intention. The theoretical and managerial implications of the findings are discussed. - Psychology & Marketing, EarlyView.

--- - "\nAbstract\nConsumers often imagine what it would be like to own a new product. Does engaging in such thoughts on desired future impact consumers’ purchase intentions, and if so, what is the underlying process? This study sets out to investigate the posed questions by assessing self‐regulatory strategies consumers employ upon pondering on a desired future. Based on Oettingen’s fantasy realization model, the authors take a comparative approach of two modes on desired future—mental contrasting and \nindulging—en route to purchase intentions. In mental contrasting, an individual juxtaposes a desired future with his/her present reality, whereas, indulging is simply envisioning a desired future. Contingent upon the perceived likelihood of fantasy realization, consumers in the mental‐contrasting condition adjust their level—that is, high (low) for high (low) feasibility case—in goal commitment as well as in energization to achieve the desired future. In contrast, consumers in the indulging condition engage in moderate level of goal commitment—irrespective of the likelihood of fantasy realization. In a series of experiments, this study scrutinizes the fantasy realization model in context of attribute alignability/nonalignability, uncertainty in attribute meaningfulness and novelty, technological and psychological obsolescence en route to affecting the consumers’ product purchase/upgrade intentions. Conceptually, this study is the first to adapt the fantasy realization model to the marketing context, and the authors provide managerial implications of their key findings.\n" - Psychology & Marketing, EarlyView.

--- - |2 Abstract Objective The goal of this study was to differentiate maladaptive consumer purchasing behaviors through the use of a triangular conceptual framework to understand aberrant purchasing behavior tripartite model of aberrant purchasing (T‐MAP). The T‐MAP model draws upon classic tripartite attitude models as a heuristic to propose how cognitive (i.e., self‐regulation), affective (i.e., pain of paying), and behavioral (i.e., acquisitiveness) components of attitudes may serve to differentiate closely related but distinctive types of consumers exhibiting aberrant purchasing behaviors, including compulsive buyers, compulsive collectors, frugalists, and materialists. Methods Data were obtained from 500 respondents (n = 495 complete and eligible) recruited through Prolific Academic who participated in an Internet survey created and hosted on the Qualtrics survey platform. Measures for assessing the three triangular aspects of the T‐MAP, self‐regulation, pain of paying, and acquisitiveness, along with the four aberrant purchasing behaviors, compulsive buying, compulsive collecting, frugality, and materialism, were measured. Hypotheses were posited for each of the aberrant purchasing behaviors based on distinctive combinations of the three attitudinal components. Results All four study hypotheses were supported by discriminant function analysis. Compulsive buyers exhibited lower levels of pain of paying and lower levels of self‐regulation than noncompulsive buyers. Compulsive collectors scored higher on both pain of paying and acquisitiveness than noncollectors. Frugalists exhibited high levels of self‐regulation coupled with low acquisitiveness. Materialists scored low on both self‐regulation and pain of paying but scored high on acquisitiveness. Conclusions Collectively, the T‐MAP model differentiates various aberrant consumer purchasing behaviors that have been identified, but yet to be fully distinguished in the consumer literature. - Psychology & Marketing, EarlyView.

--- - |2 Abstract The customer cooperation level in behavior change programs (e.g., weight‐loss programs, alcohol‐quitting programs, and debt management programs) is low, which leads to a low program success rate. To address this problem, this study draws on the goal‐driven behavior theory and develops a theoretical framework to explain how goal intention, and behavioral appraisal processes influence the subsequent cooperation behaviors, which, in turn, influence customers’ goal attainment. A two‐wave longitudinal survey was used to test the theoretical model. Results show that customers’ appraisals of the cooperation behaviors play a vital role in influencing customers’ cooperation behaviors. Three appraisal factors (self‐efficacy, instrumental belief, and affect toward cooperation behaviors) fully mediate the relationship between goal intention and cooperation. Customer cooperation contributes directly to goal attainment. Both theoretical and managerial implications are provided. - Psychology & Marketing, EarlyView.

--- - |2 Abstract Retailers often use the promotion strategy of offering supplementary products (e.g., free gift, bundle) to attract consumers and increase sales. Despite the growing literature on the promotions that are differently framed but offer economically identical values, little research has examined the link between promotion framing and consumer product returns. The current article sheds light on this relationship, hypothesizing that a free gift promotion would be superior to a bundle promotion in reducing consumer product returns. The findings suggest that a gift‐framed promotion leads to a lower product return intention than an economically equivalent bundle promotion, because consumers tend to perceive more loss from giving up the gift‐framed (vs. bundle‐framed) deal. Further, this study examines a moderating role of brand familiarity (familiar vs. unfamiliar) and shows that the merits of free gift framing on product return intention via perceived loss are amplified (attenuated) when the promoted brand is familiar (unfamiliar). Overall, the investigations of this study imply that it is better to frame a promotion as a “free gift” than a “bundle” to increase perceived loss in returning the purchase and thus to decrease consumer product returns. This strategic intervention works especially when the gift is offered by familiar brands. - Psychology & Marketing, EarlyView.

--- - |2 Abstract The purpose of the research is to identify different consumption styles based on a large collection of letters to Santa written by some children and/or their families and submitted to the French Post website (La Poste). One of our main interests focuses on the presence and weight of brands and licenses in children’s wish lists. We have had access to all the anonymous posts sent to Santa Claus through La Poste’s website during the 2013 and 2014 Christmas holidays. We analyzed the nature of the wish lists as shown in the 43,000‐post database using several textual data analysis techniques. Extensive heterogeneity was found among children’s and families’ postures regarding that specific ritual. The different types of emails reflect the meaning families associate with Christmas time but also their different consumption styles or attitudes toward consumption: reasoned, educational, hedonistic, or materialistic, for example. When focusing on brands and licenses, we can also observe significant differences in the way families and children include them in their consumption decisions. Brands could have a very different weight in Christmas wish lists and their natures reflect different value transmission modes. The French market for Christmas children brands is rather stable and focuses on a few top leading global brands such as Playmobil, Barbie, or Lego. At least one of the ten leading brands is mentioned in half of evaluated Christmas wish lists. The analysis confirms that brands are very clearly gendered and associated with the children’s ages. Peak time for brand desire is alleged to be reached between the age of 7 and 9. To our knowledge, our research is the first to analyze a large sample of spontaneous data to capture children’s consumption styles and attitudes toward brands. Because of our classification, a first typology of parental consumption styles has also been identified. - Psychology & Marketing, EarlyView.

--- - |2 Abstract Materialism is often blamed for consumers’ unsustainable consumption behaviors and its contribution to a growing “throwaway culture.” Conversely, frugal consumers are regarded as both restrained in their acquisition, and resourceful in their use and disposal of products. In this paper, the authors challenge and empirically test these prevailing beliefs. The authors focus on a much‐neglected aspect of the consumption continuum: the disposal of products at the end‐use of consumption, and how key consumer traits (i.e., materialism and frugality) influence behaviors at this stage. Specifically, the authors examined three creative end‐use consumption behaviors with a sample of 398 US consumers. Results support the counter‐intuitive notion that materialism, alongside frugality, has a positive impact on consumers’ sustainable consumption behaviors. The data suggest that materialistic consumers are prone to finding new and different uses for products and alternative methods of product disposal. The study’s results also support the notion that frugality interacts with materialism to increase intentions to find alternative methods of product disposal. The authors discuss the implications pertaining to their findings and pave the way for future research in sustainable consumption. - Psychology & Marketing, EarlyView.

--- - "\nAbstract\nDespite many convergence products rapidly approaching market saturation, academic research yet lags behind with the focus still on the primary demand in the introduction stage. The authors close this gap by focusing on how the labeling of convergence products may impact on value perception and upgrade intentions for these products. Convergence products, which combine multiple categories of products into a single device, create a unique naming dilemma for manufacturers and retailers: Whether to opt for (a) a subordinate label—a lower‐level descriptor or name that embodies its subcategory elements (e.g., smartphone or Apple’s iPhone) or (b) a \nsuperordinate label—a higher‐level descriptor or name which transcends its subcategories (e.g., multifunctional device or Samsung’s Galaxy). The authors investigate the effects of labeling choices (i.e., subordinate vs. superordinate) on consumer value perception and upgrade intention. Results of four studies demonstrate that the labeling options exert differential effects on perceived value and upgrade intention, while the use of subordinate (vs. superordinate) label lowers the present perceived value, it raises consumer’s intention to upgrade to a newer‐generation product.\n" - Psychology & Marketing, EarlyView.

--- - |2 Abstract Service providers build relationship with their customers for mutual satisfaction and benefits. However, little is known about the relational antecedents and outcomes of relationship satisfaction among young adult consumers. The goals of this study are to evaluate the incremental effect of trust and commitment in determining relationship satisfaction, and the mediating effect of relationship satisfaction in the association of relationship trust and commitment with relationship outcomes (such as attitudinal loyalty, behavioral loyalty, and switching restraint). The model was tested and compared between samples of Malaysian and Australian young adult consumers of healthcare services. The findings reveal that relationship trust and relationship commitment have unequal and equal incremental effect in determining relationship satisfaction in Australia and Malaysia, respectively. Moreover, the mediating role of satisfaction in the association of relationship trust and commitment with attitudinal loyalty, behavioral loyalty, and switching restraint differ between Malaysia and Australia samples. Theoretical, contextual, and managerial implications of the findings are discussed. - Psychology & Marketing, EarlyView.

--- - "\nAbstract\nThis article examines the effects on consumers’ attitudes of the concurrent exposure of competitive brands sponsoring different properties during an event (i.e., sponsoring an event vs. the athletes participating in this event), thus creating a \ncompetitive sponsorship clutter. In contrast with previous research having examined interference effects in advertising, the results of this research reveal that in a sponsorship setting, clutter effects on consumer responses depend on perceived sponsor–sponsee congruence and do not result from deeper information processing. More precisely, it was found that whereas the evaluation of a congruent sponsoring brand is negatively affected by clutter, the impact of clutter on attitude toward an incongruent sponsor is positive. In addition, articulating the sponsorship was shown to decrease the negative effects of clutter. Implications for research and practice are derived from these findings.\n" - Psychology & Marketing, EarlyView.

--- - |2 Abstract This paper draws on the theoretical underpinnings of envy and pride in examining the effectiveness of social superiority portrayal in luxury advertising. Across two studies, benign (malicious) envy led consumers to perceive social superiority portrayal as an expression of authentic (hubristic) pride and, in turn, increased (reduced) luxury perception and positive brand attitude. These findings were replicated for both dispositional (Study 1 and 2) and state feeling of envy (Study 2), regardless of whether envy was self‐reported or manipulated. These findings were found to be consistent in a comparison between luxury and premium brands. Taken together, this paper is the first to examine: (a) consumer responses toward social superiority portrayal in luxury advertising, (b) the interactive effect of envy and pride perceptions on luxury perception and brand attitude, and (c) the effectiveness of using social superiority portrayal as an advertising strategy for luxury and premium brands. - Psychology & Marketing, EarlyView.

--- - |2 Abstract This study aims to identify the factors responsible for creating brand trust and brand distrust among consumers. It uses a grounded theory approach to guide the conduct and analysis of 20 semistructured interviews that yielded 120 descriptions of consumer‐brand interactions. The 3‐stage model that emerged shows a process whereby consumers prioritize product/service quality information and subsequently consider how the company behind the brand behaves toward consumers in the name of the brand, specifically behaviors signalling its integrity and benevolence. Finally, consumers consider characteristics of the company behind the brand (e.g., its financial status) and how it behaves in its own name toward other stakeholder groups (e.g., employees). The process for distrust mirrors that for trust, implying that the two are polar opposites. The data also show that trust and distrust in a brand can coexist but within separate domains. - Psychology & Marketing, EarlyView.

--- - |2 Abstract In marketing research, the term “fashion” has been shown to have a double meaning. It is mostly used as a synonym of apparel brands, and rarely as a concept defining the degree of a brand's fashionability. Therefore, fashion equity is proposed as a new and complementary approach to brand equity, to help marketers strengthen their strategies. By conducting three qualitative and two quantitative surveys on apparel brands and luxury apparel brands, this study develops and empirically confirms a conceptual model built around the influence of luxury apparel's brand equity on consumers’ commitment. It also evaluates the moderating effects of fashion equity and luxury brand desirability on this relationship, as well as their implications for commitment. Overall, the results add to the existing body of literature surrounding brand equity, focusing for the first time on the joint catalyst effect of fashion equity and luxury desirability in regard to the influence of brand equity on consumers’ commitment to luxury fashion brands. - Psychology & Marketing, EarlyView.

--- - |2 Abstract Negative electronic word‐of‐mouth (eWOM) has a notable impact on a consumer's online purchase decisions and attitude toward a company or product. Despite substantial research examining this phenomenon, little attention has been given to the impact of responses to negative eWOM. The authors examine negative eWOM in the form of online reviews to understand how responses may impact a consumer’s product satisfaction and attitude toward the company. Three studies examine specific aspects of responses, including responder type, attribution, and severity of negative review. Consistent findings across the studies reveal while any response is better than no response, a fellow consumer responding to a negative review can produce the most beneficial outcomes. The findings of this study are important for advancing theory in relation to negative eWOM and for helping practitioners develop appropriate response strategies. - Psychology & Marketing, EarlyView.

--- - |2 Abstract This study examines the influence of idol attachment and consumer fanaticism on consumers’ attitude toward celebrity product placement of luxury fashion brands in Korean television dramas. A 2 × 2 research design was used to examine two different product categories (fashion apparel vs. fashion accessories) and two celebrities (Kim Soo Hyun vs. Jun Ji‐Hyun). Respondents were screened and limited to those who were aware of the Korean television drama My Love from the Star. The findings show that the gender of celebrity and the category of product placement have differential impacts on viewers or fans’ attitudes and intention toward the product placement. - Psychology & Marketing, EarlyView.

--- - |2 Summary Although horizontal pay dispersion has been explored extensively using cross‐sectional field methods, it has received little attention using the control available through experimental designs. Many of the questions relevant to pay dispersion research can be addressed by taking an individual‐level experimental approach because this allows for clean separation of pay policies and individual effects. In this paper, we hypothesize both the motivation‐based and affect‐based effects of pay dispersion policies and test our hypotheses with a sample of over 400 participants in a real‐pay, real‐effort experiment. Results of the experiment provide support that two pay dispersion‐related pay policies, performance‐based pay dispersion and allocation criteria, have unique effects. Whereas motivation and performance effects are direct, pay satisfaction and interest in continuing work effects are the result of interactions, incorporating the performance level of workers. In follow‐up analyses, we find evidence that the temporal nature of responses to pay dispersion should be incorporated into future studies of pay dispersion. - Journal of Organizational Behavior, EarlyView.

--- - |2 Abstract Bayesian methods incorporate model parameter information prior to data collection. Eliciting information from content experts is an option, but has seen little implementation in Bayesian item response theory (IRT) modeling. This study aims to use ethical reasoning content experts to elicit prior information and incorporate this information into Markov Chain Monte Carlo (MCMC) estimation. A six‐step elicitation approach is followed, with relevant details at each stage for two IRT items parameters: difficulty and guessing. Results indicate that using content experts is the preferred approach, rather than noninformative priors, for both parameter types. The use of a noninformative prior for small samples provided dramatically different results when compared to results from content expert–elicited priors. The WAMBS (When to worry and how to Avoid the Misuse of Bayesian Statistics) checklist is used to aid in comparisons. - Journal of Educational Measurement, Volume 55, Issue 3, Page 373-402, Fall 2018.

--- - |2 Abstract This study investigates the effect of multidimensionality on extraction of latent classes in mixture Rasch models. In this study, two‐dimensional data were generated under varying conditions. The two‐dimensional data sets were analyzed with one‐ to five‐class mixture Rasch models. Results of the simulation study indicate the mixture Rasch model tended to extract more latent classes than the number of dimensions simulated, particularly when the multidimensional structure of the data was more complex. In addition, the number of extracted latent classes decreased as the dimensions were more highly correlated regardless of multidimensional structure. An analysis of the empirical multidimensional data also shows that the number of latent classes extracted by the mixture Rasch model is larger than the number of dimensions measured by the test. - Journal of Educational Measurement, Volume 55, Issue 3, Page 403-420, Fall 2018.

--- - |2 Abstract Person reliability parameters (PRPs) model temporary changes in individuals’ attribute level perceptions when responding to self‐report items (higher levels of PRPs represent less fluctuation). PRPs could be useful in measuring careless responding and traitedness. However, it is unclear how well current procedures for estimating PRPs can recover parameter estimates. This study assesses these procedures in terms of mean error (ME), average absolute difference (AAD), and reliability using simulated data with known values. Several prior distributions for PRPs were compared across a number of conditions. Overall, our results revealed little differences between using the χ or lognormal distributions as priors for estimated PRPs. Both distributions produced estimates with reasonable levels of ME; however, the AAD of the estimates was high. AAD did improve slightly as the number of items increased, suggesting that increasing the number of items would ameliorate this problem. Similarly, a larger number of items were necessary to produce reasonable levels of reliability. Based on our results, several conclusions are drawn and implications for future research are discussed. - Journal of Educational Measurement, Volume 55, Issue 3, Page 421-432, Fall 2018.

--- - |2 Abstract This research derived information functions and proposed new scalar information indices to examine the quality of multidimensional forced choice (MFC) items based on the RANK model. We also explored how GGUM‐RANK information, latent trait recovery, and reliability varied across three MFC formats: pairs (two response alternatives), triplets (three alternatives), and tetrads (four alternatives). As expected, tetrad and triplet measures provided substantially more information than pairs, and MFC items composed of statements with high discrimination parameters were most informative. The methods and findings of this study will help practitioners to construct better MFC items, make informed projections about reliability with different MFC formats, and facilitate the development of MFC triplet‐ and tetrad‐based computerized adaptive tests. - Journal of Educational Measurement, Volume 55, Issue 3, Page 357-372, Fall 2018.

--- - - Journal of Educational Measurement, Volume 55, Issue 3, Page 355-356, Fall 2018.

--- - |2 Summary Although career proactivity has positive consequences for an individual's career success, studies mostly examine objective measures of success within single countries. This raises important questions about whether proactivity is equally beneficial for different aspects of subjective career success, and the extent to which these benefits extend across cultures. Drawing on Social Information Processing theory, we examined the relationship between proactive career behaviors and two aspects of subjective career success—financial success and work‐life balance—and the moderating role of national culture. We tested our hypotheses using multilevel analyses on a large‐scale sample of 11,892 employees from 22 countries covering nine of GLOBE's 10 cultural clusters. Although we found that proactive career behaviors were positively related to subjective financial success, this relationship was not significant for work‐life balance. Furthermore, career proactivity was relatively more important for subjective financial success in cultures with high in‐group collectivism, high power distance, and low uncertainty avoidance. For work‐life balance, career proactivity was relatively more important in cultures characterized by high in‐group collectivism and humane orientation. Our findings underline the need to treat subjective career success as a multidimensional construct and highlight the complex role of national culture in shaping the outcomes of career proactivity. - Journal of Organizational Behavior, EarlyView.

--- - |2 Abstract Previous research in retailing contexts finds customers feel guilty after violating a social norm and that such customer‐induced guilt leads to increased repatronage intention, despite guilt being a negative emotion. However, prior research has neither identified the mechanism through which this occurs nor how relationship type may influence this process. Additionally, previous work has not considered how service providers should react when a customer experiences guilt. This paper advances research on guilt by first proposing that affective and normative commitment are intermediate e‐motivations, mediating the effect of guilt on repatronage intention, but that these e‐motivations differ depending on the strength of the customer's commercial friendship with the service provider. Second, this research investigates whether service providers, when faced with a guilty customer, should emphasize or downplay the customer's norm violation (CNV). Survey findings reveal that affective commitment fully mediates the relationship between guilt and repatronage intention for those in strong commercial friendships, whereas guilt directly affects repatronage intention for those in weak commercial friendships. Normative commitment does not play a mediating role. Additionally, experimental findings suggest that enhancing the CNV increases guilt. However, doing so also increases perceived guilt induction, which ultimately decreases repatronage intention. - Psychology & Marketing, EarlyView.

--- - |2 Abstract Materialism and environmentalism have emerged as megatrends in developed western societies. Prior research has suggested that these two values are incompatible. The current research shows that materialistic values can strengthen the positive relationship between environmental knowledge and environmental behaviors under certain conditions. The results suggest moral compensation as the underlying cause. Across four studies, this research uses experimental, survey, and secondary data to show that materialistic values can have a positive impact on indirect environmental behaviors when an individual possesses sufficient environmental knowledge. This effect is stronger in individuals who are highly self‐conscious as well as those primed to be self‐conscious, consistent with the moral compensation paradigm. In summary, the impact of environmental attitudes on environmental behaviors through environmental knowledge is most pronounced when one's materialistic values and self‐consciousness are high. Conceptual, policy‐making, and managerial implications are discussed. - Psychology & Marketing, EarlyView.

--- - |2 Abstract Some travelers may rely on online reviews (electronic word of mouth [eWOM]) from users who have already experienced a particular hotel before making a hotel reservation. However, only a small percentage of users of eWOM contribute actively with new reviews and evaluations. The understanding of what motivates consumers to write eWOM is very important, in order that hotels can achieve more and better eWOM and, consequently, more reservations. Based on an online survey and using fuzzy‐set qualitative comparative analysis, this study identifies different causal combinations of motivations (personal, social benefit, social concern, and consumer empowerment) and demographic characteristics (gender and age) that lead to hotel eWOM. Three configurations exist: being a female older than 35 years old, combined with high social concern and high consumer empowerment; being a female older than 35 years old, combined with high social concern and high personal motivations; and being a male, combined with high social concern, high personal motivations, and high consumer empowerment. - Psychology & Marketing, EarlyView.

--- - |2 Abstract Over the past decade, one of the most fundamental changes in computer‐mediated environments has been the evolution in the type of input devices from mouse devices to touch interfaces. In this paper, the authors conduct three experiments to examine the underlying connections between input device types and online shoppers’ decision‐making processes in relation to affect‐driven information processing. The results show that shoppers who use a touch interface (vs. mouse) to view products demonstrate a significantly higher engagement with their shopping experience in a low‐involvement setting. Touch interface users are likely to have greater purchase intentions, as compared to mouse users, and this effect is mediated by positive affect induced by higher engagement. Using a touch interface (vs. mouse) also increases the likelihood that consumers will choose a hedonic over a utilitarian option and make an immediate purchase decision. These findings indicate that using a touch interface increases consumers’ reliance on affect‐driven information processing and has a positive impact on purchase decision processes. - Psychology & Marketing, EarlyView.

--- - |2 Abstract This paper reports on three studies that were done as part of an application of the GREEN scale (Haws, Winterich, & Naylor, 2014) to understanding US consumer response to green marketing communications. The GREEN scale was developed originally to measure consumers’ tendency to express their environmental concern through their consumption behaviors, that is, their green consumption values. In the current paper, three studies explored the impact of US consumers’ GREEN consumption values on their response to brands’ green public relations and green advertising. The results show that, in addition to helping to explain green consumption behaviors, GREEN can also help to explain consumer response to brands’ marketing communications efforts. Limitations are pointed out and future research directions are proposed. - Psychology & Marketing, EarlyView.

--- - - Psychology & Marketing, Volume 35, Issue 9, Page 625-628, September 2018.

--- - |2 Abstract Companies commit considerable resources to building brand associations that resonate with consumers’ identities and facilitate strong consumer–brand bonds. The current research investigates a potential disadvantage of this popular strategy. The results from three studies show that consumers with a high degree of self‐brand connection respond negatively to brand developments (e.g., brand acquisitions and repositioning) that change brand meaning. The authors show that this effect is due to a change in the identity signaled by the brand. The results contrast with existing research, which has consistently found that brand connections promote probrand behavior and serve as a buffer against negative brand information. - Psychology & Marketing, EarlyView.

--- - |2 Summary Leaders face a challenge to simultaneously motivate workgroups and the individuals within them. Recent criticisms highlight the need to deconstruct broad leadership constructs to offer better theoretical insight into the effects of specific leadership behaviors on groups versus individuals. We address this call by exploring the effects of group‐focused and individual‐focused aspects of transformational leadership. Applying social identity theory, we theorize that group‐focused transformational leadership is key to fostering felt obligation, motivating helping behavior, and enhancing group performance, whereas individual‐focused leadership may only foster helping when individuals also feel a sense of obligation toward their workgroup. In a field study of 260 employees reporting to 36 supervisors in a skilled trade company, we find support for these predictions using multilevel structural equation modeling and multilevel mixed effects modeling. Thus, group‐focused (vs. individual‐focused) transformational leadership and subsequent felt obligation are important antecedents for encouraging helping and, in turn, workgroup performance. - Journal of Organizational Behavior, EarlyView.

--- - |2 Summary Proactive behavior (self‐initiated and future‐oriented actions to bring about change) has largely positive consequences for organizationally oriented outcomes such as job performance. Yet the outcomes of proactivity from a well‐being perspective have not been clearly considered. Drawing on self‐determination theory and the stressor‐detachment model, we propose two distinct paths by which proactivity affects individuals' daily well‐being. The first path is an energy‐generating pathway in which daily proactive behavior enhances end‐of‐work‐day vitality via perceived competence. The second is a strain pathway in which daily proactive behavior generates anxiety at work, which undermines the process of detachment from work. We argue that these pathways are shaped by the extent to which supervisors are prone to blaming employees for their mistakes (punitive supervision). We tested this model using a sample of 94 employees who completed surveys three times a day for between 5 and 7 days. Our multilevel analyses provide support for the proposed dual‐pathway model and suggest differential well‐being outcomes of daily proactive work behavior. Overall, when an individual behaves proactively at work, they are more likely to experience higher levels of daily perceived competence and vitality. However, these positive effects can exist in parallel with daily negative effects on end‐of‐workday anxiety, and hence bedtime detachment, but only when the supervisor is perceived to be punitive about mistakes. - Journal of Organizational Behavior, EarlyView.

--- - |2 Abstract Previous studies have found that emotional arousal and emotional valence are important for video ads to be shared. As marketers are exploring new strategies to increase their viral effectiveness in social media, there is a need to provide guidelines on how to elicit emotional engagement that can trigger advertising virality. Drawing on recent findings on the effects of discrete positive emotions, this research examines how specific positive emotions may influence viral sharing. An online experiment was conducted with millennial participants, employing real viral video ads, in order to observe the viral effects of two positive emotions, awe and affection. Awe and affection emotions experienced in relation to online ads may prompt viral sharing by activating specific types of sharing expressions that relate to expressing emotional connection and emotional generosity in social media. Managerial implications for applying positive emotions as triggers to the content of video ads in order to elicit virality in social media are included. - Psychology & Marketing, Volume 35, Issue 10, Page 715-726, October 2018.

--- - |2 Abstract Although research in marketing and consumer behavior has tried to portray sustainable consumers in many different ways, a clear, consistent, and granular identification of these consumers is still not available due to the complexity of sustainable consumption. This study adopts personas as a way to better explain and understand the holistic nature and complexity of sustainable consumer behavior in terms of its various stages (i.e. acquisition, usage, and postuse) within four key behavioral functions of mobility, housing, clothing, and food. Different sustainability related functions of personas are seen to be fundamental lifestyle components and could be fulfilled by a variety of sustainable actions. This exploratory study uses a qualitative methodology, involving data collection through multiple in‐depth interviews across several countries. The results reveal three different consumer archetypes with distinct sustainable consumption strategies: holistic sustainable consumers, transitional sustainable consumers, and restricted sustainable consumers. Managerial and theoretical implications provide practical recommendations for marketing managers and public policy planners, as well as directions for continued research in this area. - Psychology & Marketing, Volume 35, Issue 10, Page 752-765, October 2018.

--- - |2 Summary In order to identify the employees who are most likely to be engaged in their work, we conducted a meta‐analysis of 114 independent samples (N = 44,224) to provide estimates of the relationship between eight personality traits and employee engagement. Results indicated that these personality traits explained 48.10% of the variance in engagement. Supporting energy management theories, relative weights analysis revealed that positive affectivity was by far the strongest predictor of engagement (31.10% of the explained variance; ρ = .62), followed by proactive personality (19.60%; ρ = .49), conscientiousness (14.10%; ρ = .39), and extraversion (12.10%; ρ = .40), whereas neuroticism, negative affectivity, agreeableness, and openness to experience were the least important. We highlight the importance of positive affectivity for engagement and support personality‐based selection as a viable means for organizations to build a highly engaged workforce. Implications for using personality assessment to select engaged employees are discussed. - Journal of Organizational Behavior, EarlyView.

--- - |2 Abstract The phenomenon of “masstige brands” has led many luxury brands to launch downward extensions, which come with the risk of diluting the parent brand. The goal of this study is to test the extent to which downward line extensions may impact a French luxury parent brand's evaluation by U.S. consumers through the role of branding strategies, extension authenticity, and fit. Based on an ANOVA design, our results show that different branding strategies, such as direct, sub‐branded, and/or independent/standalone line extensions, have different impacts on the level of dilution of the luxury parent brand. Specifically, an independent/standalone brand scores better for a downward extension than for a horizontal extension. The findings also reveal that extension authenticity and fit play a key role in the process. Theoretical and managerial implications are provided. - Psychology & Marketing, Volume 35, Issue 10, Page 740-751, October 2018.

--- - |2 Abstract Although substantial research has been dedicated to children's understanding of advertising, the role of more diverse marketing purposes (attention capturing, product liking, and informative intentions) still has not been examined in relation to the activation of persuasion attribution among young consumers. Previous research has focused on one perceived advertising intention at a time, disregarding the complex nature of advertisements’ purposes and how these different perceived intentions relate to persuasion attribution. It is still unclear whether viewing advertising as a source of information reduces persuasion attribution and mitigates the attention capturing and product liking evaluations when children are exposed to commercial messages. This study shows that children's comprehension of attention capturing and product liking intentions relate to higher persuasion attribution. However, perceiving advertisements as a source of information attenuates the effects of product liking and attention capturing intentions on persuasion attribution in older children (10–11 and 12–13 years) who were expected to be more critical of advertising. No such effects were observed among younger children (8–9 years). The study highlights that advertisements are evaluated in a more complex manner by children than has been previously thought. - Psychology & Marketing, Volume 35, Issue 10, Page 778-789, October 2018.